Nutrigums is a vitamin gummy brand, created in the heart of Jersey by husband and wife business duo, Fabian and Louise Whittingham.

Fabian has over 20 years’ experience in the VMS & Sports Nutrition industry, specialising in B2B activities including NPD, brand design and supply chain management. Fabian’s skills are in innovation and new product development across a wide breadth of the market.

Louise has experiencing working in retail, and is a full-time mum to three children, she supports Fabian with the office management and general day to day running of the business.

What is Nutrigums brand mission?

Nutrigums is a functional gummy brand developed in 2020, as a contender to disrupt the VMS market and to challenge the way in which we traditionally consume vitamins and supplements.

Moving the format to a more convenient and appealing format to consumers, that can fit into a busy lifestyle routine and be consumed anywhere on the go.

Gummy vitamins are proving to be an incredibly popular choice for consumers. This ease of consumption, compared to traditional vitamin tablets is what appeals most. As well as the variety of flavours that are now being created, from innovative brands like Nutrigums.

Their brand slogans are “Vitamins Shouldn’t Be Hard To Swallow” and “Welcome To The Softer Side Of Nutrition”.

How has The Good Food Group supported Nutrigums?

Nutrigums are a long-term partner with The Good Food Group. Our team support them with their company-wide growth plans, as they look to expand their current offering and introduce a wider range. By working closely with buyers and being a trusted supplier, we’re able to understand first-hand the type of products that are in demand and can achieve the best outcome for everyone.

In the space of 12-months, we have supported Nutrigums in their launch into over 2,500 stores, across various retailers, spanning grocer, discounter, specialist, and beauty categories.

Their delicious vitamin gummies are now stocked in: Morrison’s, Asda, Lloyds Pharmacy, Poundland and more.

Don’t just take our word for it though, here’s Nutrigums Co-founder, Fabian Whittingham talking all about his experience working with the team:

What’s next for Nutrigums X The Good Food Group?

2022 is an exciting year for Nutrigums, as our team continue to support them as they widen their product range and achieve more in-store and online listings.

We have kicked 2022 off to a great start, securing a listing for them in Superdrug, which is now live and available in stores.