What is SHREDDY’s brand mission?

SHREDDY was founded by successful fitness influencer turned thriving entrepreneur, Grace Beverley, her mission behind the supplements was “we decided to develop supplements two years ago now after sheer disappointment at the lack of development that had gone into creating actually tasty (not like mud) vegan proteins and supplements”.

They are now a global fitness brand who are thriving in the health market ever since their launch. Their brand focuses on their advocation of female empowerment and their efforts to make their products 100% recyclable.

How has The Good Food Group supported SHREDDY?

SHREDDY partnered with The Good Food Group to support them in elevating their retail journey and looking to launch their products on to the high-street.

Through working with our team, SHREDDY achieved a launch of their Daily Dose Peach Ice Tea, Cloudy Lemonade BCAA and Chocolate protein into the entire Superdrug estate in November 2021 - This came after their products performed great on shelf at 270 Superdrug stores in the previous month.

The Good Food Group is proud to be an official supply partner for Superdrug, making the listing process as efficient and simple as possible for both brand and retailer.

Our founder and Managing Director, Ross Carlin said “It’s great working with the SHREDDY X Superdrug team to align and launch band and retailer so in tandem with each other. Here’s to a successful year ahead”.

What’s next for SHREDDY X The Good Food Group?

The Good Food Group are looking forward to supporting SHREDDY on their retail goals for 2022 and beyond, as they look to continue to succeed in Superdrug and expand into other stores.