Success for SOS: A Good Food Group success story

May 24 2021

Beauty, Business, Health, Retail

SOS Haircare are another success story for our retail agency The Good Food Group. They’re a brand we have continued to work with on their retail strategy and account management.

Who are SOS and what makes them stand out?

SOS Haircare first launched in the beginning of 2019, wanting to give something different to the market and haircare industry. At the time, the industry was dominated by tablets and gummies- this is where SOS reimagines haircare.

Their hair cocktails are a blend of 13 key ingredients, with 5 grams of active ingredients per serving. They come in four flavours: Peach Punch, Pink Lemonade, Mojito and Raspberry Daiquiri. These cocktails make taking vitamins and looking after your hair more enjoyable.

What has their journey been with The Good Food Group?

The Good Food Group supported the haircare company to launch into Boots, after creating a bespoke 2-week plan building the pricing and packaging for the retailer. The team worked quickly and effectively to get the products retail ready.

Don’t just take it from us, here what SOS co-founder, Danny Richardson has to say bout his experiences with The Good Food Group:

A Hero Product: Pink Lemonade

Talking about expanding the SOS range further, and possibly teasing at new products to come soon, Danny mentions “We would like to obviously branch out into different flavours, but we’ve done it before and you know we’ve got the favourites. Even when we’ve brought out new flavours, people are always going the the Pink Lemonade- It’s our hero product.”

SOS’s Pink Lemonade Hair Cocktail, has proved a massive hit with customers across the country. The flavour even won them “Best New Hair Product” at the Pure Beauty Awards London 2019.

Interested in working with The Good Food Group?

If this success story has inspired you to take your business to the next level and secure retail listings. Here’s how you can progress:

  1. Contact our subscription service, The Buyer’s Discovery Club and get your products sent out in one of our discovery boxes to buyers.
  2. Secure product launches and listings in some of the UK’s biggest food retailers.
  3. Come into our agency, The Good Food Group and let us take the stress away and account manage for you.
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